Based in New York, DoubleVerify is the leading provider of digital advertising measurement software that authenticates advertising quality and effectiveness for large brands and media platforms.
When I joined the company as the Head of UX, their SaaS platform was in bad shape. The B2B platform was about seven years old and was made up of a hodge-podge of UIs, and several different-looking web-applications that were created at different times. As the company was maturing, it needed a unified UX design and a brand-consistent look and feel.
After much deliberation with the VP of Product it was decided that everything had to be rebuilt from the ground up. This called for crafting a comprehensive UX strategy, user research and testing, hiring a design team, creating a common component and design library, and a platform styleguide.