is an ad-tech company in Los Angeles. Their automated advertising platform is used by the world’s leading publishers to transact with top brands around the globe, enabling them to reach more than 1 billion consumers.
When I came onboard as their Lead UX designer, the platform was seven years old and a conglomeration of inconsistent UIs and experiences. Leading the UX design team, I was tasked with a UX overhaul of the entire platform, while also working on one of their flagship applications under an aggressive timeline.
Many components of design ops had to be put in place for the product experience design life cycle (from concept, to detailed specification, to implementation): a complete design system library, UX patterns, UI component library, platform styleguide, design team workflows and tools, handoffs to developers and more. There was plenty of UX work to be done, and it took several years.