On a quest for exceptional UX
My journey into user experience design began about 18 years ago, when I transitioned from visual design, interaction design and information architecture to a new and emerging field, UX and product design.
Since then, I have collaborated with various clients across industries, B2B and B2C, in New York, San Francisco, LA, and London.
My mission is to create product experiences that captivate and delight. To achieve this, I adopt user-centered design methodologies that rely on a multitude of research frameworks and user testing techniques. I also leverage my understanding of neuroscience, usability best practices, and mental models to ensure intuitive and pleasurable user experiences..
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Neuroscience is the scientific study of the brain and the nervous system. Neuroscience can help designers understand why people react...
Cognitive ease happens when there is no cognitive strain. When a design doesn’t work, we experience an interruption to our state of flow.
Empathy is at the heart of design. Without the understanding of what others see, feel, and experience, design is a pointless task.
Successful mobile eCommerce experiences can be achieved by following these eCommerce UX design best practices (infographic)...
As with cause and effect relationships, there are Laws of UX: predictable human behaviors a designer can use to design superior...
Anticipatory design is the UX technique of responding to user needs one step before they actually express those needs...
When done well, emotional design increases engagement and can elicit an emotion that will deliver a positive response in users...
AI has become an over-hyped buzzword and the design world is no exception. Instead of resisting it, designers will soon be co-creating...
Human cognition is complex, and many factors play into instant impressions. Design psychology is coming to the forefront...
Dark UIs can be stylish, dramatic, and elegant. But despite the potential benefits, they come with many challenges and potential pitfalls.
Regardless of the environment or size of a project, UX professionals need a variety of deliverables to help facilitate design communication...
Some products prove irresistible because they combine psychological design techniques that create an ultimate UX hook...
Interaction design principles form the bedrock of awesome UX. Truly great interaction design relies on a set of conventions, standards...
How do we run a heuristic analysis effectively by employing a group of usability experts to dramatically improve a product’s UX?...
Dark-themed UIs can be dramatic, stylish and elegant. But despite the many benefits, they come with a slew of challenges and potential pitfalls...
Human-centered design is about solving problems, not implementing solutions. This guide provides an overview of HCD, a process that...
