I transform complex product challenges into user-centered solutions, combining research insights, design expertise, and data-driven metrics to help organizations and startups succeed.
Here's a small sample of select UX/product design projects.
(Due to confidentiality agreements I can only show a small set of examples.)
This project was about designing an employee performance dashboard for managers and team leaders. It needed to be visually sparse, quick to decipher at-a-glance, as well as easily customizable. The dashboard saved the company time, and gave a clearer overview on the performance of their teams.
A software company approached me to address persistent usability issues in their responsive online booking system, a plug-in product designed to integrate seamlessly into any website and used across both desktop and mobile devices. The system had been generating significant negative user feedback.
I conducted a comprehensive UX audit followed by moderated user testing to identify the underlying friction points across devices. Based on these insights, I streamlined key features and resolved several critical usability issues within the booking flow, improving clarity, efficiency, and consistency across desktop and mobile experiences.
Within weeks of implementing the improvements, adoption of the booking system increased and user feedback shifted from predominantly negative to strongly positive. These are the redesigned UIs.
Please keep in mind that I worked on this project during 2019
Led UX/UI design for a responsive ecommerce platform for more than 2 years, partnering with product and engineering to define requirements, prioritize high-impact opportunities, and deliver user-centered ecommerce solutions. I conducted user research, surveys, and usability testing to uncover insights, validate assumptions, and inform design decisions that improved customer satisfaction.
Designed end-to-end e-commerce experiences across desktop and mobile, including user flows, wireframes, and high-fidelity interfaces, while ensuring seamless implementation through close collaboration with development and QA. Contributed to product strategy, streamlined design processes, and introduced UX best practices to strengthen team alignment and overall product quality.
Please keep in mind that I worked on this project during 2009-2011
GroundCrew was a startup. Their app connects users with real people on the ground to deliver real-time information from the physical world—insights unavailable through traditional online sources. Users submit “scoop” requests, which are fulfilled by nearby agents in exchange for micro-payments.
I designed the end-to-end UX and UI for the native mobile app, shaping both sides of the marketplace—from request creation to fulfillment—while ensuring a fast, intuitive, and trustworthy user experience. Wireframing » Prototyping » User Testing.
These are the wireframes and prototype UIs
SeeFlight was a unique flight booking startup. The goal of this project was to provide the best and cheapest flights available in the next 60 days and make the booking process fast and simple. After gathering business requirements, performing user research, competitive analysis, and wireframing, I designed a series of responsive UIs each representing a stage in the user’s journey from searching to favoriting to booking a flight. These responsive designs were used in a pitch-book.
Please keep in mind that I worked on this project during 2014
