I transform complex product challenges into user-centered solutions, combining research insights, design expertise, and data-driven metrics to help organizations and startups succeed.
Here's a small sample of select UX/product design projects.
(Due to confidentiality agreements I can only show a small set of examples.)
This project was about designing an employee performance dashboard for managers and team leaders. It needed to be visually sparse, quick to decipher at-a-glance, as well as easily customizable. The dashboard saved the company time, and gave a clearer overview on the performance of their teams.
A software company approached me to address persistent usability issues in their responsive online booking system, a plug-in product designed to integrate seamlessly into any website and used across both desktop and mobile devices. The system had been generating significant negative user feedback.
I conducted a comprehensive UX audit followed by moderated user testing to identify the underlying friction points across devices. Based on these insights, I streamlined key features and resolved several critical usability issues within the booking flow, improving clarity, efficiency, and consistency across desktop and mobile experiences.
Within weeks of implementing the improvements, adoption of the booking system increased and user feedback shifted from predominantly negative to strongly positive. These are the redesigned UIs.
