I transform complex product challenges into user-centered solutions, combining research insights, design expertise, and data-driven metrics to help organizations and startups succeed.
Here's a small sample of select UX/product design projects.
(Due to confidentiality agreements I can only show a small set of examples.)
This project was about designing an employee performance dashboard for managers and team leaders. It needed to be visually sparse, quick to decipher at-a-glance, as well as easily customizable. The dashboard saved the company time, and gave a clearer overview on the performance of their teams.
A software company came to me with a problem. They were receiving a lot of negative feedback about their online booking system. It needed critical usability improvements. After a heuristic evaluation and moderated user testing, I streamlined features and improved usability. In a matter of weeks, the number of people using their booking system has increased and they received a lot more positive feedback.
