is a leading advertising automation software company in Silicon Valley and New York working with leading publishers. Facilitating the buying and selling of digital advertising, the company also provides the ad-servers on which digital ads are served.
The platform was comprised of several applications that were created at different times by different dev teams. Needless to say, most suffered from terrible usability, no consistency, and an incoherent user experience.
I took on several platform UX design initiatives as a Principal UX Designer with the ultimate goal of improving overall usability, elevating the UX, and delivering frictionless interactions.