On a Quest for Exceptional UX
About 16 years ago I crossed over from visual design, interaction design and information architecture into the nascent world of user experience design.
Since then, I have worked with companies large and small, B2B and B2C, from New York to San Francisco, and from Los Angeles to London.
Employing user-centered design methodologies and best practices across multiple touch-points (desktop, tablet, mobile), I typically lead a team of UX professionals while I remain a hands-on product designer.
My passion is to create elegant, efficient, intuitive experiences. To me, it's about the relentless pursuit of outstanding UX: the right content, features, and functionality, in the right place, at the right time, in the right way, providing optimum user experiences, effortless interaction, and business benefits.
Contact Me
Many designers grapple with how to create a great portfolio. By following best practices they can craft portfolios that make their skills shine.
Empathy is at the heart of design. Without the understanding of what others see, feel, and experience, design is a pointless task...
Successful mobile eCommerce experiences can be achieved by following these eCommerce UX design best practices (infographic)...
As with cause and effect relationships, there are Laws of UX: predictable human behaviors a designer can use to design superior...
Anticipatory design is the UX technique of responding to user needs one step before they actually express those needs...
When done well, emotional design increases engagement and can elicit an emotion that will deliver a positive response in users...
Often, designers make the mistake of designing apps for their own vanity, focusing on the veneer instead of designing a great user experience...
AI has become an over-hyped buzzword and the design world is no exception. Instead of resisting it, designers will soon be co-creating...
Human cognition is complex, and many factors play into instant impressions. Design psychology is coming to the forefront...
Dark UIs can be stylish, dramatic, and elegant. But despite the potential benefits, they come with many challenges and potential pitfalls.
Regardless of the environment or size of a project, UX professionals need a variety of deliverables to help facilitate design communication...
Some products prove irresistible because they combine psychological design techniques that create an ultimate UX hook...
Interaction design principles form the bedrock of awesome UX. Truly great interaction design relies on a set of conventions, standards...
How do we run a heuristic analysis effectively by employing a group of usability experts to dramatically improve a product’s UX?...
Dark-themed UIs can be dramatic, stylish and elegant. But despite the many benefits, they come with a slew of challenges and potential pitfalls...
Human-centered design is about solving problems, not implementing solutions. This guide provides an overview of HCD, a process that...
