About 16 years ago I crossed over from visual design, interaction design and information architecture into the nascent world of user experience design.
Since then, I have worked with companies large and small, B2B and B2C, from New York to San Francisco, and from Los Angeles to London.
Employing user-centered design methodologies and best practices across multiple touch-points (desktop, tablet, mobile), I lead a team of UX professionals and guide the user experience design, as well as remaining a hands-on product designer.
My passion is to create elegant, efficient, intuitive experiences. To me it's about the relentless pursuit of awesome UX: the right content, features, and functionality, in the right place, at the right time, in the right way, providing optimum user experiences, effortless interaction, and business benefits.