Miscellaneous UX Projects Product Design Strategy   •   UX Design   •   Visual Design
I solve product design problems for various startups by performing thorough user research, user testing, heuristic evaluations, UX design, UI design, and evaluating metrics.

Here's a small sampling of various product design projects.

(Due to confidentiality agreements I can only show a small set of examples.)

Employee Performance Dashboard

A client came to me requesting a design of a dashboard that could be used by managers and team leads company wide for employee performance metrics. It needed to be visually simple, quick to decipher at-a-glance, as well as easily configurable and customizable. Laying out cards on a grid in the UI allowed me to accomplish that goal, and the design was very well received by the company stakeholders. The dashboard saved the company time, and gave a clearer overview of their teams' performance.

UX redesign for flight search startup

Hair and Beauty Salon Booking System UX Redesign

This company came to me as their online booking system needed extensive usability improvements. Performing user testing and heuristic evaluations, I was able to distill complex features and workflows into simple intuitive experiences. In a matter of weeks the quality of their product was elevated by boosting the UX.

UX redesign for hair salon
UX redesign for hair salon
UX redesign for hair salon

The booking system was responsive, but the mobile workflow had to be tweaked for a better mobile user experience. Distilling insights from actual product users through user testing and my own heuristic (usability) evaluation, I adjusted some mobile UI functionality and task-flows in order to provide a better user experience.

UX redesign for hair salon

Travel Startup UX Strategy & Design

This startup was an airfare 'meta-search' company whose main mission was to provide the cheapest flights available for the following two months, i.e. not for travelers who have specific dates in mind. The company was targeting a specific demographic: millennials/students who typically have a lot of flexibility when it comes to travel.

After gathering business requirements, I performed user research, created concepts through wireframing, and designed mockups for multiple screens, where each artifact represented a stage in the user’s journey from searching to booking a flight. The focus was on ease-of-use and speed. The designs were used for pitch decks and product design evaluation.

UX redesign for flight search startup
UX redesign for flight search startup

What I Learned and Key Takeaways

What I learned from these projects is that user research and defining "For whom are we designing for?" is extremely important when embarking on product design.

Working with founders of companies I performed extensive user research, wireframing, interaction design, prototyping, user-testing, and visual design. I constantly sought out and prioritized design needs for the product and engineering teams, delivering carefully thought out design flows and interaction patterns, following best practices as well as proactively gathering feedback. I also delivered detailed design specifications to developers after which I ensured timely feedback loops with developers and QA to verify implementation and optimize designs where needed.

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