I am a seasoned product designer with over 17 years of experience across B2B and B2C sectors. I remain a hands-on practitioner while effectively leading small design teams (when needed) known for delivering high-quality work within time and budget constraints.
My passion lies in simplifying complex problems with elegant solutions that delight users. Certified in design strategy with a keen interest in the neuroscience of UX I excel at balancing user needs, business objectives, and technical feasibility. This focus drives the creation of products that solve user problems and positively impact the bottom line.
Driven by my commitment to UX and product design, I frequently write articles , speak at conferences, and mentor emerging designers.
Conducting user research. Making assumptions and hypotheses. Answering the critical question: “Who are we designing for?”
Distilling user research. Building empathy maps. Crafting personas and customer journey maps. Sketching and wireframing.
Testing hypotheses and designs by simulating the functionalities and the look and feel of products. Critiquing and optimizing designs.
Moderated user testing and validation: does the product solve a problem? Doing usability testing: is the product usable by people?
Based on learnings and key insights from user testing, perfect the design by iterating prototypes and repeating user testing.
Ensure pixel-perfect implementation by a proper hand-off to development teams and perform design QA. Measure, and analyze user data.
Ad-tech SaaS application product design
Advertising tech company platform UX redesign
Digital product design
App and site designs, logos, icons and widgets
SaaS application platform Product Design
A variety of UX engagements
